"It ain't over 'til it's over" is the stirring tagline for the new, now-older-than-ever Rocky Balboa movie, the sixth in the Rocky series and the first since 1990. Of course, Rocky is a beloved movie character -- but people were making "Rocky 16" jokes back when they made the fourth one of these. Also, Stallone turned sixty this year. So how do you market an unnecessary sequel with an implausibly aged star? And when did Rocky get all that work done on his face? As Fametracker has uncovered, the movie's marketers ran through a bevy of excellent ideas for titles and taglines before they finally got it just right:

Rocky 6: The Final Chapter, Unless It Does Really Well

No limits. No rules. No solids.

It's about never knowing when to quit -- even when you're ahead.

This one's for Mickey, the guy who died three movies ago.

One last shot. One last fight. One last chance for permanent brain damage.

Don't worry. This time Rocky Jr. isn't played by Stallone's son. Now it's the guy from Heroes.

Because no one ever asked Rocky to be the spokesman for a grill.

All the original fire. None of the original facial features.

It ain't over 'till the old guy boxes.

Hey, Mr. T came back too.

Don't listen to anyone who says you can't achieve your dream, especially if they're doctors.

Rocky Balboa: Because Audiences in Lucrative Overseas Markets Are Less Familiar With the Idea that a Sixty-Year-Old Man Boxing Professionally Is Ludicrous

Because Cop Land tanked.

Question: What does Rocky wear when he fights? Answer: Depends.

Rocky Balboa: If you think this looks stupid, just wait for the new Rambo

Because the one thing the plastic surgeons couldn't change was his heart.

Anything Bruce Willis can do, I can do older.

Because sometimes punch-drunk is just another way of saying "hero."

Rocky 6: Bum Fights